Marketing Strategist

Marketing Strategist

Location: Irving, TX 75062 (Onsite 5 days/week)

Duration: 3 month contract to hire

We are seeking a Marketing Strategist to join our team on a contract-to-hire basis. This role is fully onsite in Irving and will play a key role in driving brand awareness, supporting sales through channel partners, and optimizing go-to-market strategy. The ideal candidate brings a strong mix of analytical thinking and creative execution, along with experience in B2B environments.

Key Responsibilities:

• Plan and execute trade show participation and customer-facing events to promote products and build relationships
• Develop and implement marketing strategies aligned with company goals, target audiences, and market trends
• Conduct competitive analysis, market research, and customer segmentation to inform strategy
• Design and manage integrated marketing campaigns across digital, print, events, and trade channels
• Oversee email marketing, SEO/SEM, and content strategies to drive lead generation and retention
• Ensure consistent brand messaging across all marketing channels
• Partner with sales teams to create tools and materials that support lead nurturing and conversion
• Analyze campaign performance and optimize based on ROI and sales impact
• Manage digital presence including website performance, social media, PPC, and marketing automation platforms
• Implement and manage tracking tools such as Google Analytics and Looker Studio to measure KPIs
• Attend trade shows, open houses, trainings, and other customer-facing events

Top 3 Must-Haves:

1. 3+ years of experience in B2B marketing strategy, preferably within manufacturing or logistics
2. Proven ability to execute integrated marketing campaigns with measurable business outcomes
3. Strong understanding of buyer personas, sales cycles, and channel marketing

Preferred Experience:

• Background in manufacturing, logistics, or product-driven industries
• Experience supporting channel sales and partner marketing efforts
• Exposure to product data, catalogs, or e-commerce environments

Skills & Tools:

• Proficiency in Google Analytics, Looker Studio, MailChimp, Canva, CRM systems, and Adobe Creative Suite
• Strong communication, project management, and cross-functional collaboration skills
• Analytical mindset with strong attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)
• Willingness to travel 15 to 20% for events

Your ability to connect strategy with execution will directly impact brand growth and revenue. If you are a data-driven marketer who enjoys building and optimizing campaigns in a collaborative environment, we would love to hear from you.